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Interesting and useful things to know about Google Adword 2018

Interesting and useful things to know about Google Adword 2018

Google AdWord
Google AdWord

What is Google AdWords?

When I was asked to run a Google AdWords campaign 4 years ago for the first time, I had the same question in my mind. This was my first job, and I was involved in a role in Market Research. Google Advertising was a concept that looked completely new.

I know, I know ... now it's everywhere - digital marketing is taught as a course in the MBA program, there are many certification programs, there are many tutorials available for self-starters, and people have to advertise More information about this is given, and a lead generation channel. But, that was not the case then.

Therefore, when I was asked to run these campaigns, I started reading something to start. This happened when I realized that I had seen and talked with these advertisements long before, just did not think of them as advertisements. Anyway, the long story short, I started this way, and now has run and experimented with all possible types of ads on Google AdWords.

And, my intention to write this guide is to help unknown people who are starting with AdWords now. Because I believe, even after the theory you can possibly do, you will need several rounds of testing various things to correct AdWords - and still, there will always be room for improvement.To give you the dictionary definition, Google AdWords is an online advertising service developed by Google so that marketers can reach their customers right away.

When someone searches Google for a particular word, say 'travel package', Google will throw a list of searches for you. But if you look closely, you will see that the top and bottom results are usually the ads.

The popularity of Google AdWords:-

Take a look at the trend for the term what is Google AdWords since 2004. It has continuously grown and would continue to grow as more and more businesses keep coming online.

Type of ads in Google AdWords:-


So, now you know what is Google AdWords, and the types of ads available to run on you. My next chapter will give you solid reasons to get started with Google ads immediately and use them to improve your ROI.

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